In a groundbreaking move, The Kraft Heinz Not Company has unveiled KD NotMacandCheese, the first plant-based offering from the renowned KD brand. This milestone launch signifies the inaugural Canadian product stemming from the collaboration between The Kraft Heinz Company and TheNotCompany, Inc., aimed at crafting delectable plant-based foods for all. Additionally, to cater to diverse dietary needs, KD is introducing its inaugural gluten-free product.
A Growing Appetite for Plant-Based Fare
The introduction of KD NotMacandCheese responds to a significant shift in consumer preferences, with over half of Canadians adopting or considering plant-based lifestyles. Despite this trend, the dissatisfaction with the taste of existing plant-based options persists as a primary challenge for brands in the market. Leveraging its status as Canada’s original mac n’ cheese, KD is poised to revolutionize the category by delivering a plant-based alternative that retains the creamy, comforting taste loved by fans for over 85 years, minus the cheese. Available in Original and White Cheddar Style variations, KD NotMacandCheese is hitting shelves nationwide to satiate the cravings of discerning palates.
Addressing Gluten-Free Demands
Furthermore, KD is heeding the call of nearly ten million Canadians seeking gluten-free options, with a petition of 15,000 loyal KD fans urging the brand to provide a gluten-free rendition of their cherished pantry staple. In response, KD Gluten-Free emerges as a delectable option that mirrors the original’s taste and appearance, sans gluten. Rolling out nationwide in Original flavor, KD Gluten-Free caters to the dietary preferences of a diverse consumer base.
Continued Portfolio Expansion
KD NotMacandCheese and KD Gluten-Free exemplify Kraft Heinz’s commitment to innovation, adapting to the evolving tastes and needs of modern consumers. To stay updated on the latest developments from KD, Kraft Heinz, and NotCo, follow their journey on Instagram (@KraftDinnerCA, @kraftheinzus, @NotCoUS) and TikTok (@KraftDinnerCa, @hereatkraftheinz, @NotCoUS).
Image via The Kraft Heinz Not Company