Loblaw Introduces New President’s Choice Cricket Powder

Loblaw Introduces New President's Choice Cricket Powder
Loblaw Introduces New President's Choice Cricket Powder (Loblaw)

Loblaw Companies Ltd. announced Tuesday that it is adding cricket powder to its line of President’s Choice food products.

The company says high-protein cricket powder can be added to baked goods, smoothies or meals, to provide high levels of protein, B12, calcium and fibre.

Crickets used to make the powder are produced at a cricket farm in southern Ontario.

“By making products like Cricket Powder widely available in our grocery stores, we are giving Canadians the option to not only try something new, but to also make a conscious decision on what they eat and how it impacts the environment,” Kathlyne Ross, Loblaw’s vice-president of product development and innovation said in a statement.

President’s Choice 100% Cricket Powder can be found at Loblaw stores nationwide.

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