Nescafé Canada is testing a new coffee shop concept where Nescafé coffee fans are invited to bring their own sachets of Nescafé coffee.
The Nescafé Coffee Taproom – as it’s called – offers fans everything they’d expect from a coffee shop, like coffee, WiFi, plenty of outlets and places to sit but without the long lines, complicated menus, expensive drinks, or baristas. Cups of coffee can be made on demand with hot water taps and the brand’s Sweet & Creamy Sachets.
If you haven’t figured it out already, the Nescafé Coffee Taproom is basically the key element of a marketing campaign for Nescafé’s Sweet & Creamy coffee sachets. But the Taproom is the real deal.
Initially available in Toronto, the Nescafé Coffee Taproom is open daily from 9:00 a.m. to 7:00 p.m., through June 28 – at 499 Queen St. W Toronto.
If you’d like to see a Nescafé Coffee Taproom in your city or town, Nescafé is accepting location suggestions from fans at their Taproom website.
Image via Nescafé