After a seven-year hiatus, Jif peanut butter is back on the shelves in retail stores across Canada.
Interestingly enough, Jif’s return comes in the wake of Hormel Foods pulling its Skippy brand peanut butter from grocery store shelves across Canada.
Skippy offered an explanation for pulling out of Canada via its official Twitter account:
“We’re sad to say Skippy was discontinued in Canada b/c there weren’t enough devoted lovers like you out there. Thanks for being a fan!”
@MonctonSpidey We're sad to say SKIPPY® was discontinued in Canada b/c there weren't enough devoted lovers like you out there. Thanks for being a fan!
— SKIPPY Peanut Butter (@Skippy) May 3, 2017
Canadian Fans Campaign for Jif’s Return
Smucker’s acknowledged to CBC News that the product is making a comeback due to popular demand.
“We relaunched Jif peanut butter this year in response to overwhelming consumer passion, as we heard from numerous Jif peanut butter fans,” CBC News quoted company spokesperson Maribeth Burns as saying in an email.
Jif peanut was launched in 1958 and has been the leading peanut butter brand in the United States since 1981.
Image via Jif