Pizza Pizza is biting back against shrinkflation with the introduction of the new Growflation Pizza.
For those not familiar with the practice, shrinkflation is the process where a product shrinks in size or quantity while the price of the same product remains the same or increases.
While everything else may be shrinking, Pizza Pizza believes pizza is the one thing that should never get smaller. So instead of shrinkflating its pizza, Pizza Pizza growflated it. Its 6-slice small pizza is now 44% bigger, for the same small pizza price.
You can find the Growflation Pizza at participating locations across Canada for a limited time.
Image via Pizza Pizza