Ben & Jerry’s is celebrating the arrival of Ben & Jerry’s Cores ice cream flavours in Canada with the launch of the To the Core challenge, where fans have a chance to win free ice cream for a year and more in a digital scavenger hunt.
Through August 22, 2021, Ben & Jerry’s will release a fresh set of puzzles and clues each day at 12 p.m. EST across all their social channels. Together, these clues will take ice cream lovers and puzzle solvers on a journey across the internet to find a final answer that will unlock The Core in return for amazing prizes.
Grand prizes include ice cream for a year, ice cream for six months, ice cream for one month, and exclusive Ben & Jerry’s swag and swimsuits, which will be allocated to winners on a first-solved, first-served basis. Once all the grand prizes have been allocated, there will be thousands of additional $1- and $3-off coupons available until the contest closes each day at 11:59 p.m. EST.
Additionally, everyone’s a winner, because Ben and Jerry’s will reward players with a $1-off coupon just for participating. You can also come back the next day to try and solve a new set of puzzles for another chance to win. All participants will also automatically be entered into a random draw to win a one-of-a-kind Ben & Jerry’s parka to keep warm and cozy during the winter months.
For complete details, and to find the first clue for each day go here…
Image via Ben & Jerry’s