After reporting a $178-million loss in first quarter of 2020 due to COVID-19 pandemic measures, Cineplex has revealed plans to reopen theatres at select locations across Canada on July 3, 2020.
In a prepared statement, the company said it will open select theatres across British Columbia, Saskatchewan, Quebec, New Brunswick, Nova Scotia and Newfoundland on Friday, July 3, 2020.
“Cineplex will continue to assess how long it should extend the closure of its other theatres and LBE venues across Canada as additional government directives and guidance from Canadian public health authorities are issued.”
Cineplex resumed measured operations at The Rec Room in Winnipeg, Calgary and Edmonton during the week of June 15, while reopening six theatres in Alberta on June 26.
“As of today, we are in the early days of our reopening process. While it is impossible to predict how long this crisis will last and how significant the impact will be on our business, we know guests miss the magic of the big screen and sound, and have a new appreciation for shared experiences with friends and family that can’t be replicated at home,” Cineplex CEO Ellis Jacob said in a statement.