Roll Up the Rim To Win is returning to Tim Hortons across Canada starting March 11, 2020 – but with a digital twist.
Tim Hortons announced today that it is modernizing the iconic contest by introducing a new digital and sustainable way to the game.
Starting March 11, traditional Roll Up the Rim cups will be available at participating locations across Canada – for the first two weeks of the contest. Throughout the four week contest, fans will be able to play digitally on the Tim Hortons app or online at rolluptherimtowin.ca until April 7, 2020.
Here’s how to play, according to Tim Hortons
When ordering a hot beverage, registered Tims Rewards members who scan their card or app will receive a digital roll in the Tim Hortons app or online. For the first two weeks of the contest, guests will get two rolls when ordering a hot beverage when they scan their Tims Rewards card – one on the cup and one on the app. For the last two weeks of the contest, Roll Up the Rim can only be played on the app or online.
If guests scan a non-registered Tims Rewards card, the rolls will accumulate on their card, and can be accessed when the card is registered. Unregistered Tims Rewards members have until April 21 to register their card to be able to reveal digital rolls.
Guests who purchase a hot beverage in a reusable cup or mug will receive three digital rolls for all four weeks of the contest.
Free Reusable Cup Giveaway on March 10
To kick off the month-long contest, starting on March 10 Tim Hortons will give out 1.8 million reusable hot beverage cups** for free. This is being done as part of Tim Hortons 10-year commitment to change consumer perceptions and habits towards using reusable cups.
Millions of Prizes to be Won
- Over 17 million coffee and food prizes, including new Dream Donuts
- 45,000 $25 TimCards
- 200 Samsung 55″ NU6900 Smart 4K UHD TVs
- 150 $1,000 CIBC Prepaid Cards
- 100 40,000 AIR MILES® Reward Miles – enough for a trip for two
- 10 2020 Hyundai IONIQ Electric or Hybrid Vehicles
- New four draws of $100,000 – see details below
- Please Play Again is Replaced with 4 x $100,000 Draws
Tim Hortons has retired the idea of Please Play Again. Guests who don’t win a prize when revealing a digital roll will be entered into one of four $100,000 draws. To be eligible, guests must scan their registered Tims Rewards card when purchasing a hot beverage and reveal a non-winning digital roll. Paper cups that do not reveal a prize will encourage guests to use the Tim Hortons app next time for their chance to win $100,000.