Cool Brewery announced this week that it has accepted Ontario Premier Doug Ford’s Buck-a-Beer challenge by selling their Cool Lager for $1.00 per bottle/can.
“Selling beer for a buck isn’t about reducing quality, it’s about managing marketing and operational expenses,” said Bobby Crecouzos, founder and CEO of Cool Brewery.
“We know the profit risks of selling beer for a buck, but it will help showcase our quality beer, compete against the low priced European beers entering the market, and help create more local jobs by creating more demand,” added Crecouzos.
Cool Brewery joins Barley Days Brewery as the second brewery in Ontario to accept the premier’s Buck-a-Beer challenge.
Earlier this month Premier Ford announced he would lower the minimum price of beer from to $1.25 to $1. The province’s Buck-a-Beer pricing regime goes into effect on August 27, 2018. Breweries are under no obligation to lower their prices.