In response to the changing needs of Canadian families, Maple Leaf announced Monday that it is launching the most sweeping changes in the history of the brand.
The changes include a revamp of the Maple Leaf’s entire lineup so that all products are made with premium meat and real, simple, or natural ingredients. The company said all products will contain no artificial preservatives, flavours, colours or sweeteners.
Starting today, and rolling out through 2018, consumers will find the new and revamped Maple Leaf brand in grocery stores nationwide, including a new logo, packaging design, and more prominent, easy-to-read ingredient lists on all products.
“Over the last 18 months, Maple Leaf has reformulated each product carrying this brand, with just the simplest and highest quality real food,” said Adam Grogan, senior vice-president of marketing and innovation.
“We have taken out the things people don’t want or don’t know, and have only included ingredients that deliver our highest standard of quality and delicious taste.”