For the first time, M&M’S is inviting Canadians to choose the next Crunchy Flavour in the brand’s Flavour Vote campaign.
Limited-edition flavours available as part of the Flavour Vote include: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint.
While each new flavour consists of dark chocolate wrapped in the brand’s crispy outer shell, the Crunchy Raspberry variety features a regular rice crisp centre, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp centre.
The new flavours can be found at retailers across Canada with voting open to Canadians from coast to coast to coast until May 25, 2018. Fans can vote once a day by uploading or taking a selfie flavourvote.mms.com, adding stickers to the image representing their favourite flavour, and submitting to the website. Alternatively, voting is also valid on Instagram and Twitter social media platforms by using the hashtags #VoteCrunchyEspresso, #VoteCrunchyRaspberry or #VoteCrunchyMint.
The flavour with the most votes by will be announced in August 2018, and will become part of M&M’S lineup for a period of 18-months.
This is the first time Canadians are able to participating in the brand’s Flavour Vote contest.