Subway Canada is shaking up its loyalty program with the launch Subway MyWay Rewards on March 1, 2018.
Under the program, members earn 4 tokens for every dollar spent. Once 200 tokens are accumulated, a $2 discount will be issued automatically. Tokens are applied to members’ accounts with every menu item purchased.
Reward dollars can be used toward the purchase of any item on the menu, including sandwiches, salads, cookies and drinks.
Another element of the program features Surprise Rewards, where members can earn free cookies, chips and sandwiches with any purchase. The chances of earning a Surprise Reward increases with the number of purchases made. Members will also receive birthday surprises.
The new MyWay loyalty program will first launch in Canadian restaurants outside of Quebec beginning in March with a Quebec launch following in late 2018.