Loblaw today announced plans to merge two of Canada’s popular loyalty programs. Shoppers Optimum and PC Plus will become PC Optimum, on February 1, 2018.
Loblaw says the merger will allow members to earn and redeem loyalty points more conveniently across Loblaw’s network of nearly 2,500 stores and its e-commerce sites.
Combined, the two loyalty programs have close to 20 million members.
According to Loblaw, members of the Shoppers Optimum and PC Plus programs can continue to earn and redeem points as usual until the February 1, 2018 launch of the new program, when the full value of their existing points will convert to PC Optimum points.
When it launches on February 1, 2018, the PC Optimum program will provide a range of features, including:
- Equal value when their PC Plus and Shoppers Optimum points are converted to PC Optimum points.
- Just one card or app for loyalty offers across the Loblaw and Shoppers Drug Mart network.
- The ability to earn and redeem points in nearly 2,500 stores and Loblaw-owned online services: Real Canadian Superstore, Atlantic Superstore, City Market, No Frills, Independent, Zehrs, Loblaws, Shoppers Drug Mart, Shoppers Home Health Care and online at Loblaw-owned Click & Collect websites, joefresh.com and beautyBoutique.ca.
- The ability to redeem faster. With the PC Plus program, members can redeem only once they reach 20,000 points. The threshold will be lowered to 10,000 with the PC Optimum program.
- 50 per cent more points (15 points vs. the current 10 points) for almost every dollar spent at Shoppers Drug Mart.
- The PC Optimum program will have a single, simple redemption table – i.e. 10,000 points equals $10 of value.
- President’s Choice Financial Mastercard cardholders will earn up to 30 PC Optimum points for every dollar they spend across Loblaw’s retail network, with an additional 15 PC Optimum points for every dollar spent on eligible purchases at Shoppers Drug Mart / Pharmaprix stores. PC Financial has provided Canadians with more than $1 billion in free groceries.
Loblaw has begun notifying members of both PC Plus and Shoppers Optimum of the pending change.
In Quebec, due to the difference in laws applicable to loyalty programs, the Pharmaprix Optimum program will end on January 31, 2018. Members of the Pharmaprix Optimum program will have until May 2, 2018 to convert their points at full value to PC Optimumpoints or redeem them online or in store.
Image via Loblaw