A new report released today by Canadian Radio-television and Telecommunications Commission (CRTC) confirms what we already knew – more and more Canadians are turning to their digital devices for entertainment.
According to the report, Canadians Canadians are consuming more audio and video content on digital media and over devices connected to the Internet, with 20 per cent saying that they listen to online music streaming services, while 57 per cent report watching online TV.
Generally speaking, Canadians are still tuning in to traditional radio, however, a closer look at the data shows that younger Canadians have different listening habits than other age groups. Those between 12 and 24 years old listen to half the amount of traditional radio than others Canadians do.
The same phenomenon is occurring in the television sector, with those in the 12-17 and 18-34 year-old age groups watching less traditional television than in previous years. On the flipside, Canadians 65 years and older are watching more than twice the amount of traditional TV than younger Canadians.
Here’s the breakdown on digital platforms:
- 23 per cent of Canadians stream AM/FM radio online, an increase of 1 per cent over 2014.
- 55 per cent stream music videos on YouTube, an increase of 3 per cent over 2014.
- 20 per cent of Canadians listen to music on online streaming services, an increase of 2 per cent over 2014.
- Between 2014 and 2015 the percentage of Anglophones who watched online TV increased by 6 per cent reaching 57 per cent while Francophones increased by 7 per cent reaching 49 per cent.
- Canadians watching TV exclusively online remained stable at 8 per cent in 2015. This number has doubled since 2012.
The report is the first part of the CRTC’s 2016 Communications Monitoring Report.