Air Canada announced on Thursday that it would launch its own loyalty program in 2020, upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan.
“The new program, launching in 2020, will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” said Benjamin Smith, president of Air Canada’s passenger airlines business.
“Effective June 30, 2020, Aeroplan will no longer be the loyalty program for Air Canada,” the airline said.
After June 2020, miles earned from Air Canada and Star Alliance flights will be credited to the new program, with customers able to redeem those miles for rewards including Air Canada and Star Alliance partner flights.
Any Aeroplan miles already earned will stay in Aeroplan members’ accounts, and will continue to be subject to the conditions of their program.
Air Canada plans to continue to offer Aimia redemption seats for Aeroplan members after June 2020, “with pricing competitive with other third-party rewards programs.”
Image via Air Canada