Dragons’ Den – Michael Wekerle Walks Out During Snorting Bull Power Pitch

Dragons’ Den - Michael Wekerle Walks Out During Snorting Bull Power Pitch
Dragons’ Den - Michael Wekerle Walks Out During Snorting Bull Power Pitch

This week on CBC’s Dragons’ Den, Michael Wekerle and the Dragons call bull on two business partners making a pitch for the controversial caffeine pill by Snorting Bull Power.

In fact, Wekerle gets to the point where he calls the product a “terrible, terrible idea” and walks out of the Den during the pitch.

Caffeine99 by Snorting Bull Power are capsules that contain one ingredient – caffeine. Clearly the Dragons have issues with this product.

Snorting Bull Power
Snorting Bull Power

According to the Snorting Bull Power website, each capsule contains 160 milligrams of 99.9% Caffeine Anhydrous USP. Each capsule can be compared to one medium cup of coffee.

The product is priced at $9.99 for a single pack with 20 capsules. They also offer three packs for a total of 60  capsules, for $7.99 a pack x 3.

Caffeine99 by Snorting Bull Power
Caffeine99 by Snorting Bull Power

This episode airs across Canada on October 26, 2016, at 8:00 on CBC.

Images – CBC/Screengrabs

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